Restaurant Vatikan is a family-owned restaurant in Vinkovci with a tradition dating back to 1992. Known for its focus on quality ingredients and local suppliers, the restaurant combines contemporary gastronomy with a strong connection to regional heritage and hospitality.

The project required the development of a visual identity capable of connecting several distinct layers of the restaurant's story: its unusual name, long family tradition, local heritage, and contemporary culinary positioning. The challenge was to create a cohesive identity that felt authentic and rooted in history while remaining relevant to modern audiences.

The identity was built around the concept of imprinting and traces, drawing inspiration from history, craftsmanship, and the restaurant's approach to food preparation. Instead of relying on conventional restaurant imagery, the visual system was created using real imprints made by hand, giving the identity a distinctive and authentic character.
The concept was further developed through the use of fruit and vegetable cross-sections, transforming ingredients into recognizable graphic elements that could be applied across menus, packaging, stationery, and promotional materials. Inspired by the idea of leaving a mark through time, the identity creates a connection between the restaurant's heritage, local history, and contemporary culinary experience.

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