OINK

OINK

OINK

OINK

OINK

Naming // Identity // Packaging

Naming // Identity // Packaging

Naming // Identity // Packaging

Naming // Identity // Packaging

Naming // Identity // Packaging

THE CLIENT 

THE CLIENT 

Sin Ravnice is known for breeding autochthonous black Slavonian pigs, producing and selling meat products. Their business is oriented towards individual customers, restaurants and hotels. Sin Ravnice was founded by the famous Croatian soccer player Domagoj Vida and his friends.

Sin Ravnice is known for breeding autochthonous black Slavonian pigs, producing and selling meat products. Their business is oriented towards individual customers, restaurants and hotels. Sin Ravnice was founded by the famous Croatian soccer player Domagoj Vida and his friends.

Sin Ravnice is known for breeding autochthonous black Slavonian pigs, producing and selling meat products. Their business is oriented towards individual customers, restaurants and hotels. Sin Ravnice was founded by the famous Croatian soccer player Domagoj Vida and his friends.

STUDIO 33 design work for OINK

THE OBJECTIVE

THE OBJECTIVE

Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.

Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.

THE OUTCOME

THE OUTCOME

To ensure client's market visibility and originality,  we decided to go with a playful look & feel. This approach directly symbolises all of the brand qualities. Oink black pig products are original, delicious, traditional and local.

The goal we wanted to achieve with new product packaging was to present customers the story behind breeding black pigs and producing traditional meat delicacies of the highest quality. We have designed a set of illustrations created in linocut technique which display craftsmanship. The illustrations themselves present authenticity and urge the customer to think about Oink products, their flavour and texture.

To ensure client's market visibility and originality,  we decided to go with a playful look & feel. This approach directly symbolises all of the brand qualities. Oink black pig products are original, delicious, traditional and local.

The goal we wanted to achieve with new product packaging was to present customers the story behind breeding black pigs and producing traditional meat delicacies of the highest quality. We have designed a set of illustrations created in linocut technique which display craftsmanship. The illustrations themselves present authenticity and urge the customer to think about Oink products, their flavour and texture.

STUDIO 33 design work for OINK
STUDIO 33 design work for OINK
STUDIO 33 design work for OINK
STUDIO 33 design work for OINK
STUDIO 33 design work for OINK
STUDIO 33 design work for OINK
STUDIO 33 design work for OINK
STUDIO 33 design work for OINK
STUDIO 33 design work for OINK
STUDIO 33 design work for OINK

THE IMPACT

THE IMPACT

Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.​​​​​​​

Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.​​​​​​​

STUDIO 33 design work for OINK

Do not use any photo without author's written permission.
© Studio 33

Do not use any photo without author's
written permission. © Studio 33

STUDIO 33 d.o.o.
ŠAMAČKA 7
HR-31000 OSIJEK

CROATIA

+385 95 511 8848
+385 99 789 7899
hello@studio33.hr

STUDIO 33 d.o.o.
ŠAMAČKA 7
HR-31000 OSIJEK

CROATIA

+385 95 511 8848
+385 99 789 7899
hello@studio33.rocks

©2020 STUDIO 33® All Rights Reserved.

©2020 STUDIO 33® All Rights Reserved.

©2020 STUDIO 33® All Rights Reserved.