NK Osijek is one of Croatia's most prominent football clubs, with a rich history and a strong connection to its local community. As part of the club's rebranding process, a new packaging system was developed for the official jerseys, extending the visual identity beyond the pitch and into the fan experience.

The objective was to create a packaging system for official club jerseys that would serve two distinct purposes. The challenge was to develop both a premium presentation box intended for VIP gifts and official occasions, as well as a standard retail version designed for fan shop distribution, while maintaining consistency with the newly established NK Osijek identity.

The packaging system was developed around the geometric triangle motif introduced through the club's rebranding, transforming a key identity element into a recognizable structural and graphic feature. While different materials and production techniques were used to reflect the intended purpose of each package, both solutions remained firmly rooted in the club's visual language.
The premium edition elevated the experience through carefully selected finishes and presentation details suitable for official gifting, while the retail packaging focused on accessibility and consistency within the fan environment. Together, the two formats demonstrate how a single identity system can adapt to different audiences without compromising recognizability or brand coherence.

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