Jedna

The design proposal is based on hand-made animal illustrations characteristic of Slavonia and Baranja. Each illustration represents one type of rakija, which helps us distance product from the classic approach of representing a type of this drink with a picture of a fruit. To make the illustrations authentic and courageous, animal heads and bodies were drawn separately. The bodies come in various gentleman's suits, whether it be a modern jacket and a tie, or a traditional Baroque suit. The labels are complemented by additional illustrations of the production process, as we want to educate the buyer about the quality of production. The label also contains a characteristic folk tale about the birth of rakija, as well as the conceptual link to the animals and a proper way to drink rakija.