Jedna

Jedna

Jedna

Jedna

Jedna

Naming // Packaging Identity

Naming // Packaging identity

Naming // Packaging identity

Naming // Packaging Identity

Naming // Packaging Identity

"SHALL WE HAVE ONE?"

"SHALL WE HAVE ONE?"

"SHALL WE HAVE ONE?"

(ONE translates as “JEDNA” in Croatian.)

(ONE translates as “JEDNA” in Croatian.)

THE OBJECTIVE

THE OBJECTIVE

The very thought of this sentence spoken in a Croatian bar is completely unambiguous in the context of our country and the environment. When someone speaks these words, everyone knows what they mean – rakija
(a type of brandy). Rakija is the most popular spirit drink (shot) in Croatia. So much so that there is a media estimate that every fifth Croatian drinks rakija.

Entering the market with the name JEDNA (ONE) is a good foundation for interesting and fun communication of the brand. Just imagine for a moment, "SHALL WE HAVE ONE (JEDNA)?" with such a name becomes a question and the answer at the same time.

ONE for the road, A short ONE, A sharp ONE, ONE named Vilja, ONE made of quince, ONE made of apricot, ...

The very thought of this sentence spoken in a Croatian bar is completely unambiguous in the context of our country and the environment. When someone speaks these words, everyone knows what they mean – rakija
(a type of brandy). Rakija is the most popular spirit drink (shot) in Croatia. So much so that there is a media estimate that every fifth Croatian drinks rakija.

Entering the market with the name JEDNA (ONE) is a good foundation for interesting and fun communication of the brand. Just imagine for a moment, "SHALL WE HAVE ONE (JEDNA)?" with such a name becomes a question and the answer at the same time.

ONE for the road, A short ONE, A sharp ONE, ONE named Vilja, ONE made of quince, ONE made of apricot, ...

The very thought of this sentence spoken in a Croatian bar is completely unambiguous in the context of our country and the environment. When someone speaks these words, everyone knows what they mean – rakija (a type of brandy). Rakija is the most popular spirit drink (shot) in Croatia. So much so that there is a media estimate that every fifth Croatian drinks rakija.

Entering the market with the name JEDNA (ONE) is a good foundation for interesting and fun communication of the brand. Just imagine for a moment, "SHALL WE HAVE ONE (JEDNA)?" with such a name becomes a question and the answer at the same time.

ONE for the road, A short ONE, A sharp ONE, ONE named Vilja, ONE made of quince, ONE made of apricot, ...

THE SOLUTION

THE SOLUTION

The design proposal is based on hand-made animal illustrations characteristic of Slavonia and Baranja. Each illustration represents one type of rakija, which helps us distance product from the classic approach of representing a type of this drink with a picture of a fruit.

To make the illustrations authentic and courageous, animal heads and bodies were drawn separately. The bodies come in various gentleman's suits, whether it be a modern jacket and a tie, or a traditional Baroque suit.

The labels are complemented by additional illustrations of the production process, as we want to educate the buyer about the quality of production.

The label also contains a characteristic folk tale about the birth of rakija, as well as the conceptual link to the animals and a proper way to drink rakija.

The design proposal is based on hand-made animal illustrations characteristic of Slavonia and Baranja. Each illustration represents one type of rakija, which helps us distance product from the classic approach of representing a type of this drink with a picture of a fruit.

To make the illustrations authentic and courageous, animal heads and bodies were drawn separately. The bodies come in various gentleman's suits, whether it be a modern jacket and a tie, or a traditional Baroque suit.

The labels are complemented by additional illustrations of the production process, as we want to educate the buyer about the quality of production.

The label also contains a characteristic folk tale about the birth of rakija, as well as the conceptual link to the animals and a proper way to drink rakija.

The design proposal is based on hand-made animal illustrations characteristic of Slavonia and Baranja. Each illustration represents one type of rakija, which helps us distance product from the classic approach of representing a type of this drink with a picture of a fruit.

To make the illustrations authentic and courageous, animal heads and bodies were drawn separately. The bodies come in various gentleman's suits, whether it be a modern jacket and a tie, or a traditional Baroque suit.

The labels are complemented by additional illustrations of the production process, as we want to educate the buyer about the quality of production.

The label also contains a characteristic folk tale about the birth of rakija, as well as the conceptual link to the animals and a proper way to drink rakija.

STUDIO 33 design work for Jedna
STUDIO 33 design work for Jedna
STUDIO 33 design work for Jedna
STUDIO 33 design work for Jedna
STUDIO 33 design work for Jedna
STUDIO 33 design work for Jedna
STUDIO 33 design work for Jedna
STUDIO 33 design work for Jedna

Do not use any photo without author's written permission.
© Studio 33

Do not use any photo without author's
written permission. © Studio 33

STUDIO 33 d.o.o.
ŠAMAČKA 7
HR-31000 OSIJEK

CROATIA

+385 95 511 8848
+385 99 789 7899
hello@studio33.hr

STUDIO 33 d.o.o.
ŠAMAČKA 7
HR-31000 OSIJEK

CROATIA

+385 95 511 8848
+385 99 789 7899
hello@studio33.hr

STUDIO 33 d.o.o.
ŠAMAČKA 7
HR-31000 OSIJEK

CROATIA

+385 95 511 8848
+385 99 789 7899
hello@studio33.hr

STUDIO 33 d.o.o.
ŠAMAČKA 7
HR-31000 OSIJEK

CROATIA

+385 95 511 8848
+385 99 789 7899
hello@studio33.hr

©2020 STUDIO 33® All Rights Reserved.

©2020 STUDIO 33® All Rights Reserved.

©2020 STUDIO 33® All Rights Reserved.