Ghetaldus Optics

Ghetaldus Optics

Ghetaldus Optics

Ghetaldus Optics

Ghetaldus

Identity // Branding // Advertising // Signage 

Identity // Branding // Advertising // Signage

Identity // Branding // Advertising

Identity // Branding // Signage

Identity // Branding // Advertising // Signage

THE CLIENT

THE CLIENT

Ghetaldus Optics is the largest manufacturer and distributer of all types of prescription glasses, sunglasses and contact lenses on the Croatian market. Ghetaldus Optics Ltd. was founded in 1957 and used to be a synonym for ophthalmic optics in Croatia. In the transition process with the emergence of young and modern brands on the market, the company has lost its distinctiveness as a result of poor and confusing communication.

Ghetaldus Optics is the largest manufacturer and distributer of all types of prescription glasses, sunglasses and contact lenses on the Croatian market. Ghetaldus Optics Ltd. was founded in 1957 and used to be a synonym for ophthalmic optics in Croatia. In the transition process with the emergence of young and modern brands on the market, the company has lost its distinctiveness as a result of poor and confusing communication.

Ghetaldus Optics is the largest manufacturer and distributer of all types of prescription glasses, sunglasses and contact lenses on the Croatian market. Ghetaldus Optics Ltd. was founded in 1957 and used to be a synonym for ophthalmic optics in Croatia. In the transition process with the emergence of young and modern brands on the market, the company has lost its distinctiveness as a result of poor and confusing communication.

Ghetaldus Optics is the largest manufacturer and distributer of all types of prescription glasses, sunglasses and contact lenses on the Croatian market. Ghetaldus Optics Ltd. was founded in 1957 and used to be a synonym for ophthalmic optics in Croatia. In the transition process with the emergence of young and modern brands on the market, the company has lost its distinctiveness as a result of poor and confusing communication.

THE OBJECTIVE

THE OBJECTIVE

The aim of the new visual identity is not only for the client to "pop out" as something new, fresh, active and visible, but also to restore customers’ confidence with clear communication of professionalism, quality and tradition.

The aim of the new visual identity is not only for the client to "pop out" as something new, fresh, active and visible, but also to restore customers’ confidence with clear communication of professionalism, quality and tradition.

The aim of the new visual identity is not only for the client to "pop out" as something new, fresh, active and visible, but also to restore customers’ confidence with clear communication of professionalism, quality and tradition.

The aim of the new visual identity is not only for the client to "pop out" as something new, fresh, active and visible, but also to restore customers’ confidence with clear communication of professionalism, quality and tradition.

THE SOLUTION

THE SOLUTION

THE SOLUTION

The character "G" represents the initial of the company, as well as the visual link to the graphical element from the old visual identity. However, this time around it has a completely different function, with modern visual expression.

The primary activity of the company Ghetaldus is related to the eye and eyesight. The symbolism of the logo that wants to achieve a high-quality transmission of vision, mission and functions of the brand must clearly present the brand’s purpose and scope.

The character "G" represents the initial of the company, as well as the visual link to the graphical element from the old visual identity. However, this time around it has a completely different function, with modern visual expression.

The primary activity of the company Ghetaldus is related to the eye and eyesight. The symbolism of the logo that wants to achieve a high-quality transmission of vision, mission and functions of the brand must clearly present the brand’s purpose and scope.

The character "G" represents the initial of the company, as well as the visual link to the graphical element from the old visual identity. However, this time around it has a completely different function, with modern visual expression.

The primary activity of the company Ghetaldus is related to the eye and eyesight. The symbolism of the logo that wants to achieve a high-quality transmission of vision, mission and functions of the brand must clearly present the brand’s purpose and scope.

The character "G" represents the initial of the company, as well as the visual link to the graphical element from the old visual identity. However, this time around it has a completely different function, with modern visual expression.

The primary activity of the company Ghetaldus is related to the eye and eyesight. The symbolism of the logo that wants to achieve a high-quality transmission of vision, mission and functions of the brand must clearly present the brand’s purpose and scope.

The character "G" represents the initial of the company, as well as the visual link to the graphical element from the old visual identity. However, this time around it has a completely different function, with modern visual expression.

The primary activity of the company Ghetaldus is related to the eye and eyesight. The symbolism of the logo that wants to achieve a high-quality transmission of vision, mission and functions of the brand must clearly present the brand’s purpose and scope.

STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus
STUDIO 33 design work for Ghetaldus

AWARDS

AWARDS

2018 // SILVER // Graphis Branding 7 Competition, New York // Branding, Corporate Identity 
2018 // BRONZE // A' Design Award, Como (Italy) // Branding, Corporate Identity 
2017 // BRONZE // WINA Awards, Barcelona // Branding, Corporate Identity 
2017 // Honorable Mention // International Design Awards Los Angeles // Corporate Identity 

2018 // SILVER // Graphis Branding 7 Competition, New York // Branding
2018 // BRONZE // A' Design Award, Como (Italy) // Branding, Corporate Identity 
2017 // BRONZE // WINA Awards, Barcelona // Branding, Corporate Identity 
2017 // Honorable Mention // International Design Awards Los Angeles // Identity 

2018 // SILVER // Graphis Branding 7 Competition, New York // Branding, Corporate Identity 
2018 // BRONZE // A' Design Award, Como (Italy) // Branding, Corporate Identity 
2017 // BRONZE // WINA Awards, Barcelona // Branding, Corporate Identity 
2017 // Honorable Mention // International Design Awards Los Angeles // Corporate Identity 

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© Studio 33

Do not use any photo without author's
written permission. © Studio 33

STUDIO 33 d.o.o.
ŠAMAČKA 7
HR-31000 OSIJEK

CROATIA

+385 95 511 8848
+385 99 789 7899
hello@studio33.hr

STUDIO 33 d.o.o.
ŠAMAČKA 7
HR-31000 OSIJEK

CROATIA

+385 95 511 8848
+385 99 789 7899
hello@studio33.rocks

©2020 STUDIO 33® All Rights Reserved.

©2020 STUDIO 33® All Rights Reserved.

©2020 STUDIO 33® All Rights Reserved.