BASE58
Branding // Identity
THE CLIENT
Base58 is a company specialized in development of blockchain and fintech technologies, engaged in improvement, research and education in the IT industry. The company is named after an algorithm devised by Bitcoin creator Satoshi Nakamoto for the purpose of more effectively interpreting large numbers in the form of alphanumeric text.
THE OBJECTIVE
Create a striking and modern visual identity that communicates innovation, creativity and trust - true reflection of the brand.
THE SOLUTION
The Base58 algorithm alphabet does not contain visually similar characters (0, O, I, l) in order to eliminate errors while writing account addresses. Algorithm properties are the foundation of the creative concept in designing the logo and visual identity. Logo is designed in typographic form, with a distinctive segment where the fusion of characters E and 5 form a mysterious and memorable visual motif also used in the monogram.
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